21 May 2018

#ROCKFUELED: Jeep® brand launches highly original online music project

 

  • #ROCKFUELED pits six up-and-coming rock bands in unique online concept.
  • Project captures the spirit of the Jeep® brand and its commitment to the rock music scene and runs alongside its sponsorship of the Rolling Stones' 'STONES - NO FILTER' 2018 tour.
  • Each act will perform an original track aboard a Jeep Compass, with their performances shared on the brand's social media channels.
  • One band will have the chance to perform on the main stage at Camp Jeep 2018 at the Red Bull Ring in Austria from July 13-15.
  • The acts, drawn from each of the countries visited on the sell-out 'STONES - NO FILTER' tour, are Slydigs (UK), Free Money (UK), Odd Couple (Germany), The Midnight Revolution (France), Manon Meurt (Czech Republic) and L.Stadt (Poland).
  • Click here to watch the first #ROCKFUELED performance

 

The Jeep® brand has today launched its most exciting music project to date - a unique and unconventional platform featuring some of Europe's hottest young bands performing inside a Jeep Compass Limited.

 

The original project, #ROCKFUELED, will be aired across the brand's social media channels, with Jeep Owners Group (JOG) members able to vote for their favourite act. Click here to view the first performance.

 

One of the bands will have the chance to play live on stage in front of Jeep fans at the hugely popular Camp Jeep 2018 - the largest Jeep Owners Group event - taking place at the Red Bull Ring in Austria between July 13 and 15.

 

#ROCKFUELED will feature six aspiring young acts drawn from each of the countries the Rolling Stones will visit on their latest sell-out stadium tour - the UK, Germany, France, Poland and the Czech Republic.

 

Each act will perform an original track on board Jeep's compact SUV, while driving through the streets of London - the city where the Rolling Stones formed - with the results being screened one-a-week on the Jeep social media channels.

 

Run in partnership with Noisey - vertical of the Vice network -  the unique #ROCKFUELED project was devised to capture the adventurous, ageless and truly international appeal of the Jeep brand and its commitment to the rock music while showcasing the user-friendly connectivity, advanced safety technologies and distinctive modern design of the Compass.

 

The first band to perform will be UK Slydigs - a band that sprang from the roots of desperation where only the love of music can pull you through. Ten years before the guitars, before the gigs, before the guest lists, this band fought, laughed and cried together. They are brothers and you can see it, feel it, hear it in every note. They have a zest for life that shines through with every chord they play and sing. Songs that are relevant no matter where you come from or what social class you belong to.

 

Next on the #ROCKFUELED lineup will be UK rock act, indie rock outfit, Free Money. Having only played a handful of shows since its formation in 2016, the band has already kicked up a storm, demanding attention. Their debut track Headful was the opening statement of a band already supremely confident in themselves. Living, loving and breathing together in East London, Free Money came to be with the intent to force their rebellious, punchy charm onto anyone within earshot or sight.

 

Third up will be garage rock band Odd Couple, from Germany, an act whose members seem to be having the fun of their life while hammering away at their instruments. With three full-lengths out, Odd Couple are a mainstay in Germany and the UK, where they just played at the Great Escape Festival in Brighton.

 

The Midnight Revolution, a dream pop/psychadellic rock act from France will be the next promising band to climb into the Jeep Compass. They liken their music to a trip in a time machine and there's a strong nostalgic element in what they do. Lys, their singer, has a voice that wouldn't have sounded out of place in a hippie commune in the 70s. The music beneath her voice, though, isn't as folky as one would expect. It feeds on the quiet of 90s dream pop, peppered with a pinch of psychedelia. They recently recorded a well-received live session for the prestigious US radio/YouTube Channel KEXP.

 

The fifth band on the #ROCKFUELED lineup will be Manon Meurt (Czech Republic, genre: shoegaze - alternative rock). The structures they build are way more airy and permeable than what the tradition of the shoegaze genre taught us to expect, as their self-titled EP, which was officially published this year, can attest. Even though they're still starting out they have already toured all over Europe and developed a friendship with American punk legend Garrett Klahn, the singer from Texas Is The Reason, whom they supported as a backing band.

 

Finally, the last band on the lineup will be L.Stadt (Poland, genre: rock, country, psychedelic rock). The band founded in Łódź in 2003 has released two studio albums, L.Stadt (2008) and EL.P (2010), and an EP You Gotta Move (2013). They received critical acclaim and were hailed the hope of Polish alternative music by major media in Poland. The band has also performed at major festivals in Poland and abroad, including concerts at Open'er Festival, PKO BP London Live at Wembley Arena, and SXSW in the U.S.

 

 

Turin, 21 May 2018

 

 

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