23 July 2018

Juventus Summer Tour 2018 Powered by Jeep®: the Summer Adventure of Two Winning Teams


  • The Italian football champions are flying to the United States to play in a prestigious friendly tournament ahead of the new season.
  • A fleet of Jeep® SUVs picked from the most awarded range ever will be by their side.
  • The partnership between the Jeep brand and Juventus - based on authenticity, passion and the ability to face down any challenge - is as strong as ever.


Juventus, the Italian football champions, will fly to the United States later this month to play in a prestigious friendly tournament against some of Europe's best teams. The club's first match will be against Bayern Munich at 7pm on July 25 at Lincoln Financial Field in Philadelphia.
The team will then go head-to-head with Benfica at the Red Bull Arena in Harrison, New Jersey at 1pm on July 28 before taking on Real Madrid at the FedEx Field in Washington on August 4 at 6pm.
Whilst in the States, Juventus will also take on the Major League Soccer All Stars at the Mercedes Benz Stadium in Atlanta on August 1.


Naturally, the Jeep® brand - Juventus's official sponsor for six seasons - will be by the club's side every step of the way on the tour, celebrating the successful partnership between two brands that each boast a glorious history. Juventus is the most successful team in Italian football history and Jeep is the automotive brand that has been pioneering the SUV market for more than 75 years. Together, the Jeep brand and Juventus are rewriting history and breaking record after record.
For the last four consecutive seasons, Juventus has done the double, winning both Serie A championship and Coppa Italia - all with the Jeep logo on its kit. This incredible achievement of four Serie A and four Coppa Italia wins in a row has a certain '4x4' ring to it, in the best Jeep style.


During an unprecedented period of success stretching back to the 2011-12 season, Juventus has won seven back-to-back Serie A titles, becoming the first club ever in the history of Italian football to achieve such a feat.
By breaking its own records, Juventus is showing another interesting affinity with the Jeep brand in a partnership based on authenticity, passion and the ability to face down any challenge.


The Jeep range of SUVs, which is the most awarded ever, was fully refreshed this year while remaining true to itself. The all-new Jeep Wrangler has just been revealed to the public. With its iconic and authentic style, the model combines legendary off-road capabilities and excellent comfort. The 2019 Jeep Renegade, which is introducing a new family of turbo petrol engines designed to be extremely fuel-efficient and secure outstanding performance both on and off the road, is also new. The new Jeep Cherokee, the latest evolution of the best-in-class SUV in terms of off-road capabilities, will be debuting very soon.
In short, the Jeep brand is gearing up to accompany Juventus in a season that is expected to be packed with challenges, certain of its ability to face down all obstacles and embody the 'Go Anywhere, Do Anything' claim.


Turin, 23 July 2018 



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